All of us are familiar with a business brand. It’s the marketplace recognition of the promise of a company or professional services firm to meet or exceed the high expectations of its customers or clients in the delivery of products or services. Less familiar is a personal brand, which is the recognized promise of an individual to help a client or employer to be successful in their business.

The same holds true for personal brands. Individuals develop a reputation such that clients want to do business with them. Employers want to promote them to their next job within the company or hire them as new employees. They differentiate themselves and develop a competitive advantage over their peers.

Sep 25, 2018